The one that says:
This is wonderful! It will reduce return visits, allowing me to see more customers and make more money!
This is the person that plays the "Piper" and removes the rats before too much damage is done and saves the apartment complex from being condemned.
Sadly, the more usual case is the person that says this:
This will kill my business because it will make me look less effective and my customers will wonder if they even need me. I must stop it!
This is the person that lets the apartment get condemned, often protesting loudly that it's not their fault. They are the ones who'll resort to political manipulation to try and kill, block or invalidate a product and preserve the status quo. Completely ignoring the value their customers may derive from them using the product.
They have clearly lost sight of the value proposition they represent to their customers. Better tools make you more effective and give your customers choices they may not have had otherwise. If you are blind to that, you will miss opportunities that could, quite frankly, change your life.
Is it not better to leave a trail of successful customers in your wake? So decide if you want to add value or not. If the answer is no, it is time to get the hell out of the kitchen!
No comments:
Post a Comment